The purpose of our visual identity guidelines is to maintain consistency across all branded Zabbix materials.
Follow the guidelines below to help you determine the best way to use the Zabbix logo, or download the full Zabbix brand book for more detailed insight.
The cornerstone of the brand's visual identity is the Zabbix logo, which represents both the company itself and its product. The logo features the company name, written in white and in all caps as ZABBIX, positioned in the center of a bright red rectangle.
The Zabbix logo must not be altered, and none of its components should be removed. It should always be used in its primary representation whenever possible.
Whenever possible, the primary logo should be used: white, with all-caps letters 'ZABBIX' in a bright red rectangle.
If possible, it is better to use it on a light background, but usage on a dark blue background is allowed as long as the Zabbix logo is easily comprehensible.
In rare cases where red can't be applied (merchandise, for example), it is possible to use monochromatic versions of the logo.
When using a dark, bright red, or blue background, a white stroke should always be included, rather than just the letters 'ZABBIX'.
Whenever possible, the logo should be used in vector format, as it retains its quality when resized.
The Zabbix logo should always be surrounded by clear space that is equal to the height of the capital letter 'X' in the logo.
No other graphical elements that might overshadow the logo should be within this clear space area. By adhering to clear space guidelines, Zabbix can ensure that the logo is consistently presented in a visually appealing and effective manner across various platforms and materials.
In rare exceptions where there is very little space, the Zabbix logo can be closer to the edges than the logo's clear space area.
It is very important to maintain the proportions of the Zabbix logo. Do not stretch the logo vertically or horizontally under any circumstances.
When presenting the Zabbix logo alongside a partner’s logo, both logos should have equal sizing.
Always remember to use enough clear space between both logos. It should remain empty to ensure the visual clarity, legibility, and impact of the logos.
The sequence of the logos should be determined on a case-by-case basis.
In situations where an event is hosted by Zabbix and supported by multiple partners, Zabbix may choose to display its logo on a larger scale, add text such as "In cooperation with," and position the partner logos in a smaller size.
Color plays an incredibly important role in the Zabbix brand identity system. Each color and shade has been chosen for a specific purpose, and they play vital roles as we establish the Zabbix brand across all communication materials.
The Zabbix brand and its visual identity feature a bright shade of red. This color represents Zabbix as a company and serves as a means of communication and recognition.
As for the Zabbix monitoring solution product, the color used is dark blue. This color is also used in the product's interface. Shades of this color are often used in background graphical elements. The use of this dark blue is recommended in text as well, as it is easier to read than black on a white background. Both of these colors are fundamental to the brand and represent Zabbix.
Each color can be used separately or together. However, it is important to remember that when these colors are combined, they become quite vibrant, so to ensure effective and light communication between the company and users, it is recommended to balance or tone them down with white or light gray.
The secondary color highlights and compliments the primary colors. The bright blue color can be used as a secondary, additional, or accent color. This color should not overwhelm the core colors of the brand.
This color can be used to:
The primary Zabbix typeface is Gotham Pro - a modern sans-serif font that combines clean lines with a sense of geometric structure, neutrality, and simplicity.
Gotham Pro maintains excellent readability across various mediums, making it suitable for both print and digital applications.
Gotham Pro is a versatile typeface widely used for the Zabbix brand in all communications wherever possible, including:
Zabbix's secondary typeface is Open Sans - a clean and modern sans-serif typeface.
As an open-source typeface, it is used for the Zabbix brand when the primary typeface is not feasible, for example:Typically, the Light, Regular, or SemiBold versions are used for title texts. The Regular version is employed for body text, while the Bold version is reserved for rare occasions.
You can download the Zabbix logo in a variety of color schemes and file formats, but keep in mind:
By downloading and using the Zabbix logo, you acknowledge and agree to adhere to the terms of the Zabbix Trademark policy and Visual Identity Guidelines.
The unauthorized use of the Zabbix logo or violation of the terms of the Zabbix Trademark policy or Visual Identity Guidelines will be deemed as infringing upon Zabbix trademark rights.
You may also use screenshots of Zabbix products in commercial books and publications, both where the products are the focus and where they are not (e.g. screenshots of web pages or emails). Please note that these screenshots should not be altered in any way without the permission of Zabbix.
Zabbix logo and brand visual guidelines
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